Managing High-Tech Services Using a Crm Strategy

افزودن به بوکمارک اشتراک گذاری 0 دیدگاه کاربران 4 (1)

مشارکت: عنوان و توضیح کوتاه هر کتاب را ترجمه کنید این ترجمه بعد از تایید با نام شما در سایت نمایش داده خواهد شد.

ترجمه این کتاب مشاهده همه کتاب های ترجمه نشده

از خودتان درباره کتاب توضیح کوتاهی بنویسید

As high-tech service industries grow more competitive, the need to develop customer focused business strategies becomes imperative. Managing High-Tech Services Using a CRM Strategy explores how to manage and direct any service organization utilizing a high tech strategy supported by the Customer Relationship Management (CRM) infrastructure, enabling you to gain and retain a competitive edge for your company.

This book highlights issues and problem-solving applications including:
The correct business model for service and how it differs from a product oriented model

The key factors, elements, and dynamics influencing the success and failure of service organizations

Development, implementation, and rollout of a superior service operation on either a standalone basis or in support of a product or manufacturing business

The integration of service delivery mechanisms and relevant data on a real-time basis

Using CRM databases to measure customer satisfaction and quality

Supporting CRM efforts with state-of-the-art wireless technologies

Estimating the cost of CRM efforts and measuring the results

This volume provides a fresh and incisive look at how to successfully manage service businesses. The author shows you how to rethink the basic service business model and the key operational dynamics in order to optimize your service business, both strategically and tactically, generating significantly increased top line revenues and bottom line profitability. A core element of this overall customer strategy is CRM, which gives you the tools, systems, and infrastructure you need to get and stay ahead in today's hyper competitive business environment.

لغو

گزارش تخلف

مغایرت عنوان کتاب با توضیحات و تصویر جلد
عدم رعایت حقوق نشر طبق قوانین جمهوری اسلامی ایران
محتوای مستهجن
توهین به قومیتها و محتوای نژادپرستی
توهین به اقیلیتهای مذهبی
اهانت به مقامات سیاسی و مذهبی
اشاعه ی کودک آزاری
سایر موارد

بستن

فرمت کتاب

ebook

زبان

english

تاریخ انتشار

2002

نویسنده

St Lucie Press

ناشر

CRC Press

شابک

9781574443462

20,000 تومان

خرید کتاب مطالعه نمونه درخواست ترجمه کتاب

خرید کتاب Managing High-Tech Services Using a Crm Strategy

Managing High-Tech Services Using a Crm Strategy

گزارش تخلف

فرمت کتاب

ebook

زبان

english

تاریخ انتشار

2002

نویسنده

ناشر

شابک

کتاب های مرتبط

Customer Service

What To Say To A Porcupine

Innovation and quality improvement in service organizations

Invented Here

Sense and Respond

The Future of Retail Banking

Call Centres and Human Resource Management

Managing High-Tech Services Using a Crm Strategy

Superior Customer Value in the New Economy

Wake Up Your Call Center

The Customer Call Center Outback

Wake Up Your Call Center

Real World Customer Service

The Experience

QUIS 9 symposium : service excellence in management

Kundenorientierung. Bausteine Für Ein Exzellentes Customer Relationship Management (Crm)

Kundenintegration und Leistungslehre : Integrative Wertschöpfung in Dienstleistungen, Solutions und Entrepreneurship

Kundennutzen : die Basis für den Verkauf : so verwandeln sie Leistungen un messbaren Mehrwert

Kundenintegration Und Leistungslehre

A Guide to Computer User Support for Help Desk and Support Specialists

Value Proposition Design

دیدگاه کاربران