Designing Brand Identity

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An Essential Guide for the Whole Branding Team

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An Essential Guide for the Whole Branding Team

Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration.

3 sections: brand fundamentals, process basics, and case studies. Over 100 branding subjects, checklists, tools, and diagrams. 50 case studies that describe goals, process, strategy, solution, and results. Over 700 illustrations of brand touchpoints. More than 400 quotes from branding experts, CEOs, and design gurus. Designing Brand Identity is a comprehensive, pragmatic, and easy-to-understand resource for all brand builders--global and local. It's an essential reference for implementing an entire brand system.
- Carlos Martinez Onaindia, Global Brand Studio Leader, Deloitte

Alina Wheeler explains better than anyone else what identity design is and how it functions. There's a reason this is the 5th edition of this classic.
- Paula Scher, Partner, Pentagram

Designing Brand Identity is the book that first taught me how to build brands. For the past decade, it's been my blueprint for using design to impact people, culture, and business.
- Alex Center, Design Director, The Coca-Cola Company

Alina Wheeler's book has helped so many people face the daunting challenge of defining their brand.
- Andrew Ceccon, Executive Director, Marketing, FS Investments

If branding was a religion, Alina Wheeler would be its goddess, and Designing Brand Identity its bible.
- Olka Kazmierczak, Founder, Pop Up Grupa

The 5th edition of Designing Brand Identity is the Holy Grail. This book is the professional gift you have always wanted.
- Jennifer Francis, Director of Marketing, Communications, and Visitor Experience, Louvre Abu Dhabi

لغو

گزارش تخلف

مغایرت عنوان کتاب با توضیحات و تصویر جلد
عدم رعایت حقوق نشر طبق قوانین جمهوری اسلامی ایران
محتوای مستهجن
توهین به قومیتها و محتوای نژادپرستی
توهین به اقیلیتهای مذهبی
اهانت به مقامات سیاسی و مذهبی
اشاعه ی کودک آزاری
سایر موارد

بستن

فرمت کتاب

ebook

زبان

english

تاریخ انتشار

2017

نویسنده

Alina Wheeler

ناشر

Wiley

شابک

9781118980828

20,000 تومان

خرید کتاب مطالعه نمونه درخواست ترجمه کتاب

خرید کتاب Designing Brand Identity

Designing Brand Identity

گزارش تخلف

فرمت کتاب

ebook

زبان

english

تاریخ انتشار

2017

نویسنده

ناشر

شابک

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