Bad Pharma

January 14, 2013
In this searing exposeÌ of the pharmaceutical industry, physician and journalist Goldacre (Bad Science) uncovers a cesspool of corrupt practices designed to sell useless ordangerous drugs to an unsuspecting public. His main focus is the distortion of the science on which evidence-based medicine relies: drug companies, he argues, deploy deliberately biased clinical trials and twisted statistics to exaggerate their drugsâ benefits, while suppressing countless studies that show negative results or deadly side effects. Big Pharmaâs malign influence doesnât stop there, he contends; doctorsâ prescribing practices are determined not by patientsâ needs but by the insidious bribes and blandishments of sales representatives, the industryâs ubiquitous "educational" programs, and fake research articles, journals, and even textbooks signed by independent academics but authored by industry-hired ghost writers. Goldacreâs indictment fingers many culpritsâprofit-hungry industry executives, lax regulatory agencies that collude in hiding crucial information from the public, and complaisant journal editors and university officials who put their imprimatur on blatant misconduct. Drawing on a wealth of research but writing squarely for laypeople, Goldacre conveys complicated scientific, medical, and ethical issues in simple, clear, plainspoken language that pulls no punches. The result is a smart, infuriating diagnosis of the rotten heart of the medical-industrial complex. Agent: ZoeÌ Pagnamenta, the ZoeÌ Pagnamenta Agency.