Sticks & Stones

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How Digital Business Reputations Are Created Over Time and Lost in a Click

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Sticks & Stones

How Digital Business Reputations Are Created Over Time and Lost in a Click

"Larry Weber has made an important contribution to helping any leader understand how to manage and protect reputation in a digital world. The influences on reputation have spun out of control, and this book is a highly actionable approach to move from reacting to managing one of every organization's most important assets."
--Michael E. Porter, Bishop William Lawrence University Professor, Harvard Business School "In Sticks and Stones, Larry Weber presents a compelling look at the challenges of protecting corporate reputation in a world where company information can cross borders and gain momentum in an instant via the Internet. Drawing on his keen eye for communications trends, Larry offers practical advice for navigating this ever-changing environment. Corporate leaders would be wise to embrace his counsel."
--Ron Sargent, Chairman and CEO, Staples, Inc.

"Businesses no longer control their brands. At best, they can influence the communities of constituents who debate, shape, and refine their definition of what the brand means to them. Marketers and business executives can tap into these conversations to form incredibly rich and lasting bonds or allow themselves to be rolled by them. Larry Weber understood this dynamic long before most commu-nications thought leaders. In Sticks and Stones, he delivers not only bountiful examples of the best and worst practices in reputation management, but also practical advice that any leader can use to understand and shape reputation in this complex new world. This is a must-read book for the modern marketer."
--Paul Gillin, author, The New Influencers and Secrets of Social Media Marketing

"In today's interconnected world of social networking, 24/7 blogging and Twitter, a company's livelihood relies, in large measure, on its ability to build a reputable online presence. Sticks and Stones is a must-read for any leader in business, academia, or politics who wants to achieve and maintain a 21st-century, online competitive advantage."
--Deborah Wince-Smith, President, Council on Competitiveness

لغو

گزارش تخلف

مغایرت عنوان کتاب با توضیحات و تصویر جلد
عدم رعایت حقوق نشر طبق قوانین جمهوری اسلامی ایران
محتوای مستهجن
توهین به قومیتها و محتوای نژادپرستی
توهین به اقیلیتهای مذهبی
اهانت به مقامات سیاسی و مذهبی
اشاعه ی کودک آزاری
سایر موارد

بستن

فرمت کتاب

ebook

زبان

english

تاریخ انتشار

2009

نویسنده

Larry Weber

ناشر

John Wiley & Sons

شابک

9780470457382

20,000 تومان

خرید کتاب مطالعه نمونه درخواست ترجمه کتاب

خرید کتاب Sticks &amp; Stones

Sticks &amp; Stones

گزارش تخلف

فرمت کتاب

ebook

زبان

english

تاریخ انتشار

2009

نویسنده

ناشر

شابک

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Sticks & Stones

Sticks & Stones