Corporate Reputation

Praise for CEO CAPITAL

"If only I had this book when I started out. CEO Capital is a surprisingly easy read on a complex subject that is very relevant to today's business. It is an insightful, valuable guide that business leaders should keep at arm's length. Recent events have demonstrated that CEO behavior and reputation can negatively impact share price and consumer confidence in a company. CEOs have a responsibility to act ethically, effectively, and emphatically. This book explains how."

-Graham Phillips, former chairman and CEO

Ogilvy & Mather Worldwide

"Dr. Gaines-Ross is one of the world's leading researchers and practitioners on the subject of CEO and corporate reputation. Her book's research findings, recommendations for enhancing reputation, and insight into the prevailing environment for leaders will be invaluable for anyone moving into, or sitting in, the CEO's office."

-Professor Paul A. Argenti, Director

Tuck Leadership Forum, Tuck School of Business at Dartmouth

"When storied former CEOs relinquish their perks-and, in some cases, their jobs-because they are forced to acknowledge that 'perceptions matter,' they are confirming how right Dr. Gaines-Ross has been all these years in urging CEOs to heed their reputations for the benefit of their companies. For too many CEOs, the lessons learned from CEO Capital come too late. But for all the rest, this book is a must-read."

-Jon Low, Senior Research Fellow

Gap Gemini Ernst & Young Center for Business Innovation

"CEO Capital is an excellent collection of practical do's and don'ts for CEOs and for those who advise them. Nowhere else have all of these valuable lessons been combined into one concise source. A wonderful guidebook for all CEOs."

-Dr. Michael Seitchik, Managing Director

Executive Education Services, RHR International