NEGOTIATION 5X5: NEGOTIATION FOR EVERYONE

NEGOTIATION 5x5: NEGOTIATION FOR EVERYONE
In 2011 Alejandro wrote his first negotiation book in Spanish and in less than a year it became the bestselling negotiation book in Spain. It is currently in its 12th edition. Alejandro has decided to update the book and translate it into English.

Alejandro has observed that many executives repeat certain natural behaviors when negotiating that are not effective. Behaving in a natural way by merely reacting instinctively to the other´s moves is not enough. Experienced negotiators behave in a conscious way to increase their effectiveness.
In Negotiation 5X5 Alejandro answers sixty seven specific questions through a conversation with one of the readers of the book. Alejandro offers concrete answers to a real problem that the reader has with a difficult tenant. This indispensable book gives you an easy-to-use five-step planning tool and a five-phase negotiation process. You will find concrete answers to questions like these: Who has to make the first proposal? How to handle an aggressive negotiator? How to protect my price? How to build a proposal? How to use concessions?
It doesn’t matter if you have to negotiate an international treaty or a small deal with your neighbor because the skills are the same. After reading the book you will not have to guess your next move to push the negotiation forward. You will be conscious of what you are doing and where you are at in each phase of the negotiation process.
If you want to find some insights on your negotiation skills, you can take our quiz at the beginning of the book.

ABOUT THE AUTHOR
As an international speaker and seminar leader, Alejandro speaks to corporate audiences on the subjects of negotiation and sales throughout the world: Europe, USA, China, India, Middle East, USA and Latin America. His high-energy keynotes and fresh content makes Alejandro ideal for your next conference.
Alejandro holds a degree in Law. He is an entrepreneur, owner of several companies such as NICHI SEIJO, HIPER FAIRS, COME STUDY USA and TRAINING PROVIDERS. He started his 23 year corporate career in companies such as TEXACO CHEVRON and BANG & OLUFSEN as a top executive in Europe.
Alejandro has written six books, including the best selling negotiation book “Negociar es fácil, si sabe cómo” and “Negociación para Dummies”, “Vender es fácil, si sabe cómo”, “El pequeño libro de la negociación”, and “Cómo liderar hoy con 4 conversaciones”.

Alex and Silvia, thank you so much for helping me translate the eBook into English.

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