Start Something That Matters
کتاب های مرتبط
- اطلاعات
- نقد و بررسی
- دیدگاه کاربران
نقد و بررسی
The founder of a successful company that also gives away shoes to children in third-world countries, Mycoskie shares what he's learned about putting good ideas into action. It's an uplifting message on how to overcome start-up fears, tell a compelling story, be resourceful, keep things simple, and make trust the foundation of everything a company does. He shares interesting details about how low-budget companies operate and shows how an altruistic mission and a colorful story can help an enterprise catch fire with the media and customers. The sincere-sounding author narrates his book with an obvious interest in touching people who have community-oriented business ideas. But his flat performance has many phrasing and enunciation glitches and conveys little of the passion that fueled his inspiring journey. T.W. (c) AudioFile 2013, Portland, Maine
August 15, 2011
Best known as the founder of TOMS Shoes and as a contestant on The Amazing Race, Mycoskie uses his experience with TOMS, as well as interviews with leaders of non-profits and corporations, to convey valuable lessons about entrepreneurship, transparency of leadership, and living by one's values. The brilliant, simple mission of TOMS (for every pair of shoes purchased, they will give another pair away to children in need around the world) has inadvertently turned its customers into brand ambassadors, making this for-profit company with defined charitable goals wildly successful. Mycoskie deftly balances personal tales about starting a business with generally applicable lessons. While his story sometimes becomes repetitive and he treads familiar ground with start-up tales (motivate your overworked interns by feeding them, never be afraid to get your hands dirty), he offers excellent advice about the importance of honesty and principles in business. This book will appeal to the Millennial generation, who are known for seeking socially relevant jobs, as well as older workers looking to get back in touch with their values.
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