为什么是乔布斯"苹果教主"的成功心经 (Why is it Jobs?- Key to Success of the "Apple Leader")

本书用最生动的案例和最简单的道理给予读者诸多人生启示。乔布斯的睿智，他的创业和创新精神，他与众不同的思维模式，尤其是他语出惊人的精彩语录令很多人折服。究竟他有什么特別的过人之处让全世界的人着迷?苹果公司和乔布斯的成功令世人瞩目，作为苹果掌门人的乔布斯，其成功经验值得所有企业管理者借鉴。本书深入研究了乔布斯的独特个性、传奇人生，以及与众不同的管理风格。分析乔布斯的成功之道，总结他的成功技巧，并试图在创新研发、产品营销、用人选人、管理策略和运营战略等方面绐中国的企业管理者以全新的启发。本书适合每个渴望成功的入阅读，尤其是企业的管理者。(With the most vivid examples and the simplest principles, this book gives readers a lot of life enlightenment. A lot of people are impressed by Jobs' wisdom, entrepreneurship and spirit of innovation, different thinking mode especially his surprising wonderful words. What is the special forte of him fascinates people around the world?The success of Apple and Jobs has astonished the world. Jobs, as the head of Apple, his successful experience is worthy of reference for all managers of companies.This book deeply studies the distinct personality, legend life and distinctive management style of Jobs. It analyzes the avenue to success of Jobs, summarizes his skills for success, and tries to from following aspects: innovating development, product marketing, employing and selecting personnel, management strategy and operation strategy, to give managers of companies some new enlightenment.This book suits every person who wants success, especially managers of companies.)