In-N-Out Burger

In-N-Out Burger
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A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules

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فرمت کتاب

ebook

تاریخ انتشار

2009

نویسنده

Stacy Perman

شابک

9780061872143
  • اطلاعات
  • نقد و بررسی
  • دیدگاه کاربران
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نقد و بررسی

Publisher's Weekly

February 9, 2009
Perman (Spies Inc.
) casts an affectionate and admiring eye at In-N-Out Burger, the family-owned, Southern California chain that has become a “cultural institution” without franchising, going public, changing its menu or precooking its burgers. This book traces the history of the company and the Snyders, the family that founded and still owns In-N-Out, interspersed with the evolution of the fast-food industry. Perman never makes good on her promise to go “behind-the-counter” and analyze the company's dealings—her access to executives and family members did not extend to gleaning financial or strategic information—consequently it's never clear whether In-N-Out's conservatism is a conscious business strategy, a personal preference of the owners or plain complacency. More a glowing fan letter from an appreciative customer than exposé, this book has more to say about the company's celebrity fans, American family dynamics and our collective love affair with fast food.




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