Advertising Secrets of the Written Word

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The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs

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The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs

Learn advertising, copywriting, marketing and creativity from the man who made millions of dollars from the power of his pen.

Many marketing experts teach you to put benefits in your headlines, use plenty of pictures and make your copy brief and to the point.

Joseph Sugarman defied the experts by developing his own style of advertising that not only produced spectacular results but started a new wave in direct response marketing.

Sugarman's style and his JS&A ads are legendary.

He created advertising that grabbed the reader's attention and didn't let go.
In print ads that were motivational, entertaining and often educational, his copy enriched the lives of those who read his words.
A lucky few have been literally enriched by learning at Sugarman's $3,000 seminars.

And that's the point of this book.

Advertising Secrets of the Written Word takes you through his entire seminar process - from the techniques he uses to write copy to the psychological triggers that cause people to buy, plus plenty of ad examples that illustrate his points.

This book is full of compelling insights into the buying process, the use of salesmanship in advertising and the techniques that Sugarman uses to grab attention and keep it while convincing prospects to exchange their hard-earned money to buy a product or service.

He also relates numerous case histories - stories of his successes (and failures) and those of others. And Sugarman has been highly recognized by his peers.

He was selected Direct Marketing Man of the Year, won the distinguished Maxwell Sackheim Award for his career contributions to direct marketing and became a role model for many in sales and marketing.

If you are a copywriter, a marketing person, somebody who enjoys a few fabulous success stories or if you just plain like Sugarman's writing style, this book will grab you and keep you fascinated - just like one of his uniquely innovative ads.

لغو

گزارش تخلف

مغایرت عنوان کتاب با توضیحات و تصویر جلد
عدم رعایت حقوق نشر طبق قوانین جمهوری اسلامی ایران
محتوای مستهجن
توهین به قومیتها و محتوای نژادپرستی
توهین به اقیلیتهای مذهبی
اهانت به مقامات سیاسی و مذهبی
اشاعه ی کودک آزاری
سایر موارد

بستن

فرمت کتاب

ebook

زبان

english

تاریخ انتشار

1998

نویسنده

Joseph Sugarman

ناشر

Delstar Pub

شابک

1891686003

20,000 تومان

خرید کتاب مطالعه نمونه درخواست ترجمه کتاب

خرید کتاب Advertising Secrets of the Written Word

Advertising Secrets of the Written Word

گزارش تخلف

فرمت کتاب

ebook

زبان

english

تاریخ انتشار

1998

نویسنده

ناشر

شابک

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