Me, the Mob, and the Music

Everyone knows the hits: "Mony Mony," "I Think We're Alone Now," "Crimson and Clover," "Crystal Blue Persuasion." They are nuggets of rock and pop history. However, few know the unlikely story of how these hits came to be. Tommy James had been performing in rock bands in the Michigan area since the age of twelve. Prompted to record a few songs by a local disc jockey in 1964, Tommy chose an obscurity titled "Hanky Panky," which became a minor local hit that came and went.

Then, in 1966, the record was rediscovered by a Pittsburgh DJ who started playing it on heavy rotation, prompting a tremendous response. Soon every record mogul in New York was pursuing Tommy and the band. Then an even odder thing happened: every offer except one disappeared, and Tommy found himself in the office of Morris Levy at Roulette Records, where he was handed a pen and ominously promised "one helluva ride." Morris Levy, the legendary "godfather" of the music business, needed a hit, and "Hanky Panky" would be his. The song went to number one; Tommy went on to do much more; and Levy continued to reign.