Life is Good

October 19, 2015
In 1989, the Jacobs brothers decided to make a living creating art, and in 1994 debuted the Life Is Good clothing brand, with just one simple missionâspreading the power of optimism. This book provides the backstory to their subsequent success: an upbringing as two of six siblings in a "chaotic" lower-middle-class home in suburban Boston; the cross-country road trip that generated their career path; and the inevitable ups and downs on to the way to a $100 million business. While growing the company, the Jacobses identified "Ten Superpowers" as key to a sunny perspective and, not incidentally, a terrific business plan: openness; courage; simplicity; humor; gratitude; fun; compassion; creativity; authenticity; and love. Practical self-help tips and funny anecdotes are accompanied throughout by color photos; eye-catching graphics (including T-shirt designs); sidebars with lists of favorite feel-good songs, movies, and books; and "Fuel"âletters from fans relating how the Life Is Good brand helped them overcome adversity. All of these ingredients combine to make for a fun read full of charming life lessons.

Starred review from November 15, 2015

This book, written by two ordinary brothers who started a $100 million clothing company called Life Is Good, is the embodiment of the spirit of optimism. Bert and John Jacobs present their message in the form of the development of ten "Superpowers" including openness, humor, compassion, and authenticity. Besides the stunning photographs and graphics, the brothers share uplifting stories of those who have made it through difficult times and are grateful for what they have and who they are. Steps toward achieving the "good life" can be as simple as rephrasing "I have to" into "I get to" or listening to motivating songs such as "Respect" by Aretha Franklin. VERDICT An outstanding book for all ages. One cannot browse through it without smiling and feeling that, despite everything, life is good.

Copyright 2015 Library Journal, LLC Used with permission.