The Dentsu Way

افزودن به بوکمارک اشتراک گذاری 0 دیدگاه کاربران 4 (1)

Secrets of Crossswitch Marketing from the Wothe Dentsu Way: Secrets of Crossswitch Marketing from the World's Most Innovative Advertising Agency Rld's Most Innovative Advertising Agency

مشارکت: عنوان و توضیح کوتاه هر کتاب را ترجمه کنید این ترجمه بعد از تایید با نام شما در سایت نمایش داده خواهد شد.

ترجمه این کتاب مشاهده همه کتاب های ترجمه نشده

The Dentsu Way

Secrets of Crossswitch Marketing from the Wothe Dentsu Way: Secrets of Crossswitch Marketing from the World's Most Innovative Advertising Agency Rld's Most Innovative Advertising Agency

The breakthrough marketing strategy from the world's most innovative advertising agencyOne of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross-communication strategy--and now it's being revealed for the first time. In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cross Switch model meets it head on.The Dentsu Way shares proven tactics for getting your message to consumers and creating "scenarios" to move them through calibrated Contact Points to meet whatever specific goal you set.This game-changing book: Explains Dentsu's 110-year history and unique servicestructure, as well as its broad range of business fieldsIntroduces ten case studies of successful campaigns, which have won international advertising awards at events such as the Cannes Lions International Advertising Festivaland ADFESTProvides nine of Dentsu's newest original tools andanalysis methodsGain broader, more meaningful customer involvement andpenetrate more deeply than ever into your market by following the Dentsu Way.For over 100 years, Dentsu has spearheaded marketing innovation around the world. In The Dentsu Way, two of the company's highest-level executives reveal the organization's groundbreaking strategy for meeting the challenges of today's fragmented media landscape, populated by consumers who are increasingly selective about where, when, and how they retrieve information.Today, Dentsu is employing a new model to promote a fresh way of thinking about marketing and remove the guesswork from the decision-making processes. That model is called Cross Switch.The Dentsu Way provides a comprehensive description of Cross Switch and explains how you can use it to create "scenarios" to move targets and capture their hearts through appropriately calculated Contact Points. It is a highly effective strategy to: Get consumers' attention in an era of overwhelming informationGain broader and deeper consumer involvementMeasure the performance of every campaignThe authors discuss how you can apply Dentsu's revolutionary framework to develop your own strategies. You will discover how to achieve any marketing goal--from building a brand to boosting sales. This book reveals thebiggest secret in marketing today.Dentsu is headquartered in Tokyo and has more than 19,000 employees in 139 subsidiaries in Japan, the United States, the United Kingdom, Russia, China, Brazil, India and more than 20 other countrie

لغو

گزارش تخلف

مغایرت عنوان کتاب با توضیحات و تصویر جلد
عدم رعایت حقوق نشر طبق قوانین جمهوری اسلامی ایران
محتوای مستهجن
توهین به قومیتها و محتوای نژادپرستی
توهین به اقیلیتهای مذهبی
اهانت به مقامات سیاسی و مذهبی
اشاعه ی کودک آزاری
سایر موارد

بستن

فرمت کتاب

ebook

زبان

english

تاریخ انتشار

2010

نویسنده

Tim Andree

ناشر

McGraw-Hill

شابک

9780071752787

20,000 تومان

خرید کتاب مطالعه نمونه درخواست ترجمه کتاب

خرید کتاب The Dentsu Way

The Dentsu Way

گزارش تخلف

فرمت کتاب

ebook

زبان

english

تاریخ انتشار

2010

نویسنده

ناشر

شابک

کتاب های مرتبط

The Blade Brief

Ad Nomad

Nawabs, nudes, noodles : India through 50 years of advertising

Advertising and Branding

Reklama i prodvizhenie tovarov

Fading Ads of St. Louis

PUBLICITOR 8E ÉD.

Educating the Consumer-citizen

Crisis Communications

A New Beginning

Yankee Don't Go Home!

The (Magic) Kingdom of God

Creating Brand Loyalty

Visual Identities

Lord of Attention

Words That Sell

Copy Cat Kids?

Marketing Identities through Language

The King of Madison Avenue

Your Call Is Important to Us

The Hidden Persuaders

دیدگاه کاربران