The Emperor of Scent

Starred review from December 2, 2002
Nobody knows for sure what makes our noses work the way they do, not even the $20-billion-a-year perfume industry's legions of chemists, whose jobs depend on appealing to those noses. So what happens when Luca Turin, a likable scientist who happens to possess an unusually sensitive nose, proposes a new theory of smell that promises to unravel the mystery once and for all? That's what readers find out in this often funny, picaresque exposé of the closed world of whiffs, aromas and odors—and the people who study them. Burr (A Separate Creation: The Search for the Biological Origins of Sexual Orientation) narrates in depth Turin's efforts to publish in the journal Nature:
the maddening peer review process lasts more than a year and ends with smug dismissals by scientists who don't understand his work. Turin, whose urbane personality carries the book, runs into similar brick walls when he tries to sell his ideas to the "Big Boys" of the secretive and byzantine perfume industry. Burr, who is skilled at parsing complex science and smart turns of phrase, enters the story in the first person to describe his own difficulties as a journalist writing about Turin: critics clam up and get hostile when asked about Turin's theory. Burr concludes that the hysterical, often incoherent resistance portrayed here "embodies the failure of the scientific process." Grim words for a book so full of wit. (On sale Jan. 21)Forecast:This is science writing that's definitely not just for science readers, and major review attention should pay off with sales.

September 1, 2002
The story of a famed scientist considered a genius of smell.

Copyright 2002 Library Journal, LLC Used with permission.

Starred review from December 1, 2002
Science is supposed to be rational and objective, but in the real world, as mettlesome journalist Burr discovered while chronicling an ingenuous scientist's approach to solving one of the greatest mysteries of the body, how smell works, it is more often ego-driven, avaricious, and viciously resistant to fresh ideas. Burr, author of " A Separate Creation" (1996), met Luca Turin by chance, just one of the countless serendipitous moments that typify this cosmopolitan biophysicist's intuitive and innovative approach to science. Possessed of a capacious intellect, an obsession with smell, and a passion for perfume, Turin has always, Burr writes, "picked up information like flypaper." This gift, coupled with Turin's preternaturally sensitive nose, phenomenal memory, and prodigious ability to precisely describe scents, enabled him to write his renowned " Parfums: Le Guide" (1992)--which granted him precious access to the secretive big seven fragrance corporations--and to think outside the box and challenge the clearly flawed, but persistent, theory that scents are recognized by molecular shape. Turin is certain that it's molecular vibrations, and the scandalous story of his thwarted efforts to publish his exciting and provocative findings, thanks to Burr's vigorous writing style, incisive portraits, and scientific explication, is as suspenseful as it is fascinating.(Reprinted with permission of Booklist, copyright 2002, American Library Association.)