Creating the Customer-Driven Academic Library

May 15, 2009
Woodward, formerly an academic library administrator and now with a second career in public libraries, presents her thoughts on how academic libraries need to keep the customers point of view in focus at all times. She discusses integrating technology to meet todays student and faculty needs, reevaluating the role and function of library service desks, implementing staffing strategies to match customer expectations, and creating effective promotional materials. One of the best chapters is Sharing Our Vision: Marketing the Academic Library, whichcovers formulating amarketing plan and identifyingand reachingthe customers.A short, useful list of resources concludes each chapter. Though there is nothing really new here, the bookbrings current ideas together in one place.(Reprinted with permission of Booklist, copyright 2009, American Library Association.)