Sustainable Marketing of Cultural and Heritage Tourism

افزودن به بوکمارک اشتراک گذاری 0 دیدگاه کاربران 5 (1)

مشارکت: عنوان و توضیح کوتاه هر کتاب را ترجمه کنید این ترجمه بعد از تایید با نام شما در سایت نمایش داده خواهد شد.

ترجمه این کتاب مشاهده همه کتاب های ترجمه نشده

از خودتان درباره کتاب توضیح کوتاهی بنویسید

Cultural attractions play an important role in tourism at all levels, and attracts huge numbers of tourists interested in heritage and the arts. Cultural Heritage Tourism has positive economic and social impacts but can also have negative impacts on communities and regions. This book draws together and links ideas of tourism from sustainable marketing perspectives and embeds it within a heritage management setting. Through a discussion and analysis of existing literature and practices this book aims to propose a marketing strategy framework grounded in sustainable principles that can be used to sustain and preserve the authenticity of cultural heritage for future generations, whilst appealing to the suppliers, the regulators, and the consumers. The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn from core sustainable principles. This is followed by a pragmatic examination of the proposed framework from the shaper's (provider's) perspective. The material presented in this book is not merely an agglomeration of documented secondary research, but the theoretical concepts are grounded in empirical research and interactive discussions with students and the travel and tourism industry. A variety of heritage institutions across the globe are used as starting points to test the applicability of the proposed paradigm: these include museums, historic house museums, heritage hotels/resorts, festivals, and heritage merchandize. This is timely offering to a growing and vibrant area of research; what is most pertinent is that it is a thorough and fresh take on the topic with primary research included. It will find a place in student materials for a variety of courses and it should be read by practicing academics and researchers.

لغو

گزارش تخلف

مغایرت عنوان کتاب با توضیحات و تصویر جلد
عدم رعایت حقوق نشر طبق قوانین جمهوری اسلامی ایران
محتوای مستهجن
توهین به قومیتها و محتوای نژادپرستی
توهین به اقیلیتهای مذهبی
اهانت به مقامات سیاسی و مذهبی
اشاعه ی کودک آزاری
سایر موارد

بستن

فرمت کتاب

ebook

زبان

english

تاریخ انتشار

2010

نویسنده

Deepak Chhabra

ناشر

Routledge

شابک

9780203855416

20,000 تومان

خرید کتاب مطالعه نمونه درخواست ترجمه کتاب

خرید کتاب Sustainable Marketing of Cultural and Heritage Tourism

Sustainable Marketing of Cultural and Heritage Tourism

گزارش تخلف

فرمت کتاب

ebook

زبان

english

تاریخ انتشار

2010

نویسنده

ناشر

شابک

کتاب های مرتبط

Kulturtouristen eine Typologie

Internationales Kulturmanagement : zur kulturellen Infra- und Angebotsstruktur der Städte Hagen und Smolensk

Local Identities and Transnational Cults Within Europe

Tourism and Trails

Kultursponsoring, Museumsmarketing, Kulturtourismus ein Leitfaden für Kulturmanager

Expressions of Cambodia

Sustainable Marketing of Cultural and Heritage Tourism

Heritage Management, Tourism, and Governance in China

Cultural Tourism

The Sage Handbook of Tourism Studies

Kennewick Man

Sacred Sites and Repatriation

Plundered Skulls and Stolen Spirits

The Correspondence of Hannah Arendt and Gershom Scholem

Indigenous Peoples' Cultural Property Claims

Art, Cultural Heritage and the Market

Whose Culture?

Loot

The Missing Pages

The Long Journeys Home

Plundered Skulls and Stolen Spirits

دیدگاه کاربران