Leap!

افزودن به بوکمارک اشتراک گذاری 0 دیدگاه کاربران 4 (1)

A Revolution in Creative Business Strategy

مشارکت: عنوان و توضیح کوتاه هر کتاب را ترجمه کنید این ترجمه بعد از تایید با نام شما در سایت نمایش داده خواهد شد.

ترجمه این کتاب مشاهده همه کتاب های ترجمه نشده

Leap!

A Revolution in Creative Business Strategy

Traditionally, company leaders develop a business strategy based on bottom lines and profit margins, then hire an ad agency to back up that strategy with creative advertising. But history shows that some of the most effective branding campaigns are born when companies work with ad agencies to develop a business strategy that has a big, creative idea at its heart-what CEO of Euro RSCG Bob Schmetterer calls the Creative Business Idea.

In Leap, Bob Schmetterer shows advertisers how to combine advertising creativity and bottom-line realities to develop winning business strategies and winning ad campaigns. He analyzes some of the most creative business ideas in history, showing how successful advertising and marketing strategies do more than simply communicate the brand-they define it. Advertisers know how to create demand for an existing brand, but Schmetterer argues that the next challenge for advertisers is to help their clients apply creative thinking to their core business strategy before they launch a branding blitz.

Leap is about connecting the left brain and the right brain to develop solid business strategies that are also creative, fresh, and exciting. It's about mixing business's cold fixation on numbers with the warm heart of art and creativity to build revolutionary brands. It's about connecting with and listening to the client, understanding the business and the product, tapping into the client's passion for the product, and transmitting that passion to the consumer. It's about what happens when the business makes creativity part of its core strategy-enabling it to move beyond self-imposed boundaries and expand the limits of its reach.

With a wealth of examples from Volvo to Purdue, Schmetterer shows ad agencies and managers how to help their clients develop the big, creative idea that will transform their businesses-and perhaps their industries. It's time for companies to make the Leap that synthesizes business and creativity to reap the full rewards of profitable innovation.

BOB SCHMETTERER is Chairman and CEO of Euro RSCG Worldwide, a one of the world's top five global advertising and communications agencies with clients such as Intel, Peugeot, Air France, Orange, Abby National, MCI, Danone Group, Reckitt Benckiser, Volvo, and Yahoo!

لغو

گزارش تخلف

مغایرت عنوان کتاب با توضیحات و تصویر جلد
عدم رعایت حقوق نشر طبق قوانین جمهوری اسلامی ایران
محتوای مستهجن
توهین به قومیتها و محتوای نژادپرستی
توهین به اقیلیتهای مذهبی
اهانت به مقامات سیاسی و مذهبی
اشاعه ی کودک آزاری
سایر موارد

بستن

فرمت کتاب

ebook

زبان

ewe

تاریخ انتشار

2003

نویسنده

Bob Schmetterer

ناشر

John Wiley & Sons

شابک

9780471229179

20,000 تومان

خرید کتاب مطالعه نمونه درخواست ترجمه کتاب

خرید کتاب Leap!

Leap!

گزارش تخلف

فرمت کتاب

ebook

زبان

ewe

تاریخ انتشار

2003

نویسنده

ناشر

شابک

کتاب های مرتبط

Business Feel

Business Feel

Engineering Asset Management Review

The Lean Practitioner's Handbook

Business Intelligence

Lasting Leadership

Introducción a la teoría general de la administración una visión integral de la moderna administración de las organizaciones

Management Methods and Tools

Building Social Capital in a Multibusiness Firm

Enterprise Management with SAP Sem / Business Analytics

Enduring Success

Strategic Management

Leap!

The Search for Organic Growth

Human Factors and Behavioural Safety

Lean Manufacturing: la evidencia de una necesidad

Enterprise Management with SAP Sem/Business Analytics

Fundamentals of Human Resource Management

Administración de la innovación

Comportamiento organizacional

Five basic institution structures and institutional economics

دیدگاه کاربران