Marketing: The Core (Irwin Marketing)

The 7th edition of Kerin/Hartley’s Marketing: The Core continues to meet the needs of a wide spectrum of faculty—from professors seeking a solid textbook with key supplements, to those seeking a top-notch integrated digital solution. Marketing: The Core focuses on decision making through extended examples, cases, and videos involving real people making real marketing decisions. The author team's accessible, conversational writing style and active learning approach will engage students, while vivid cases, exercises, and testimonials featuring a variety of businesses, marketing professionals, and entrepreneurs help students to personalize marketing and identify possible career interests. New to the seventh edition include analytics and marketing plan exercises in Connect. Contact your representative for a full list of Connect content.