Steinbrenner

No owner has changed the landscape of sports more than New York Yankees owner George Steinbrenner. From the moment he bought the team in 1973 for $10 million, Steinbrenner's monomaniacal pursuit was to restore the most fabled franchise in baseball history to its former glory. Today the New York Yankees are worth more than $1 billion and are once again world champions.

Award-winning sportswriter Bill Madden traces Steinbrenner from his early days in Cleveland through his years as a shipping magnate, a Nixon fund-raiser, and a champion horse breeder to the fateful moment when he bought the Yankees, even though his father disparaged George's desire to own a professional sports team as a "hobby." Over the next four decades, Steinbrenner's tumultuous reign included his epic battles with Billy Martin, Reggie Jackson, Dave Winfield, even beloved Yankee captain Derek Jeter. His ruthless and free-spending tactics made him a lightning rod for controversy but they also paid off: Steinbrenner's Yankees have won seven championships and remain the gold standard in all sports. In the last few years, with his health declining, the Boss ceded control of the team to his sons, but not before lording over the team's historic transition from the House That Ruth Built to the House That George Built.