2021 UPDATED EDITION

Learn SOCIAL MEDIA MARKETING in Plain English - Step by Step!

• Updated - Fully updated for 2021 with a NEW Chapter on TikTok
• Social Media Marketing explained. It's a PARTY and you are the PARTY THROWER.
• Platform-by-Platform - Step-by-step Marketing on Facebook, Instagram, TikTok, LinkedIn, YouTube, Twitter, Pinterest.
• Read the Reviews - compare the REAL REVIEWS of this book compared to the REVIEWS (?) of other books
• Learn to Advertise on Social Media Platforms without losing money
• Watch Videos - view step-by-step companion VIDEOS that SHOW you how to use social media for your business.
• Use the Worksheets - download WORKSHEETS that guide you step-by-step for EACH platform - Facebook, Twitter, Instagram, YouTube, LinkedIn, etc.
• Access Free Tools - access the companion Marketing Almanac with free tools for social media marketing!

The #1 Bestselling Workbook on Social Media Marketing for Your Business

• Jason McDonald - written by a successful practitioner of Social Media Marketing
• Stanford University - used by Dr. McDonald in his courses, both online and in face-to-face workshops
• Got Questions? - just Google 'Jason McDonald' and send a quick email or call.

Table of Contents

1. Introduction - how this book works. How to access the companion worksheets and resources.
2. Social Media Marketing - what it means to use social media for 'marketing.' It's a Party and you are the Party Thrower.
3. Content Marketing - Content is the 'food and entertainment' of your social media party. How to create a content marketing machine.
4. Facebook - understanding how to market on Facebook via Facebook posts, Pages, and Groups. Facebook Advertising.
5. LinkedIn - optimizing your profile, using LinkedIn to schmooze. LinkedIn content strategies.
6. Twitter - Do you tweet? Should you? The hidden opportunities amidst the noise of Twitter.
7. Instagram - the #1 platform for visual shopping and consumer outreach. Both organic and advertising.
8. YouTube - the three uses of video - supportive, SEO, and sharing / viral plus native video on other platforms.
9. TikTok - the new kid on the block and how to use TikTok for B2C marketing.
10. Pinterest - Pin it to win it on Pinterest
11. Email Marketing - the Rodney Dangerfield of social media marketing

Social Media Marketing in PLAIN ENGLISH - step-by-step with a leading instructor from Stanford Continuing Studies