Strategic Role of Product Management

Who in your organization is focused on next year and the one after, the next product, the next market?

Product management should play a strategic role in a technology company ensuring products are created not just because they can be, or because someone thinks it is a good idea but rather because someone in the company has listened to the market, identified an urgent and pervasive problem, and determined that people are willing to pay to solve it.

This 34-page e-book covers topics such as who needs product management, where does product management belong in a technology company, roles and titles, and product management in an Agile world.