Strategic Partnerships

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An Entrepreneur's Guide to Joint Ventures and Alliances

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An Entrepreneur's Guide to Joint Ventures and Alliances

Build long-term success though mutually beneficial relationships with larger business entities. An estimated 20,000 corporate alliances have been formed worldwide over the past two years. Such strategic alliances can provide business owners with long-term security, new revenue channels, and, often, the anchor needed to maintain stability in otherwise turbulent waters.

A successful joint venture can open the door to a world of future partnership opportunities, says renowned entrepreneur Robert Wallace. In "Strategic Partnerships: An Entrepreneur's Guide to Joint Ventures andAlliances," he outlines a framework business owners can use to conceive, develop, and execute such relationships between themselves and larger organizations. Based on the author's 20 years of field research, readers will learn how to:

* Evaluate the suitability of a potential joint venture partner.

* Establish relationship boundaries to define how partnering companies can work together through processes and complications.

* Keep relationships fun, exciting, and profitable.

* Properly and legally bring joint venture arrangements to a close.

Most chapters conclude with a case study of a business illustrating the chapter topic, along with an interview with an executive from a major corporation. The stories and interviews give readers real-life takeaways that they can relate and apply to their own situations, providing them with a specific tool to move forward in their development.

Robert Wallace is a longtime entrepreneur sought after for his expertise in engineering, telecommunications, systems development, business development, intrapreneurship, and entrepreneurship. He is the founder and chairman of a minority-owned IT consulting firm, and of a Web portal fostering the development of minority and women entrepreneurs. In 2000, Wallace was selected as the only small business member of the GE Center for Financial Learning Advisory Board.

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