Keeping Shtum and Other Communication Strategies

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A disruptive look at public relations, reputation and crisis management that redefines communication strategy

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A disruptive look at public relations, reputation and crisis management that redefines communication strategy

WHAT'S YOUR POINT OF VIEW? What's your story? When do you need to communicate it? To whom? How? And when is it better to keep shtum? "THIS BRACING AND BRILLIANT NEW BOOK from a senior practitioner who has also studied the public relations academic literature is a useful critique to the standard theories proposed in most textbooks on reputation, stakeholder relationship and crisis management." - Richard Bailey, Senior Lecturer, University of the West of England and Editor, Behind the Spin online magazine. Anyone in the public eye (institutions, businesses, individuals) needs a communication strategy that helps achieve their objectives. Without a communication strategy, you risk everything spinning out of control. Without a communication strategy, you can't put your strategy into effect. Without a communication strategy, you don't know when, to whom, or how to tell your story. There are thousands of books on public communication but: -Most of them are about tactics, not strategy. They tell you how to publicize a new product or run a campaign. They don't tell you where communication fits into your strategy. -Most of them are idealistic, preaching openness and transparency. -Most of them assume that publicity is a Good Thing. One of the secrets of top professionals is that it's often better to say less. This book is the product of lessons learned over more than 30 years in the business of communication and a study of communication strategy. Instead of telling you what you ought to do (or telling you the author's life story), this book tells you what works. Drawing on the literature about public relations, communication theory, strategic management, politics and other relevant fields, as well as making extensive use of cases, it proposes a new synthesis of communication strategy.

لغو

گزارش تخلف

مغایرت عنوان کتاب با توضیحات و تصویر جلد
عدم رعایت حقوق نشر طبق قوانین جمهوری اسلامی ایران
محتوای مستهجن
توهین به قومیتها و محتوای نژادپرستی
توهین به اقیلیتهای مذهبی
اهانت به مقامات سیاسی و مذهبی
اشاعه ی کودک آزاری
سایر موارد

بستن

فرمت کتاب

ebook

زبان

english

تاریخ انتشار

2016

نویسنده

Steven Olivant

ناشر

Createspace Independent Publishing Platform

شابک

9781517312381

20,000 تومان

خرید کتاب مطالعه نمونه درخواست ترجمه کتاب

خرید کتاب Keeping Shtum and Other Communication Strategies

Keeping Shtum and Other Communication Strategies

گزارش تخلف

فرمت کتاب

ebook

زبان

english

تاریخ انتشار

2016

نویسنده

ناشر

شابک

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