Social Media Geek To Geek

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Practical Insights For Technology Marketers

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Practical Insights For Technology Marketers

There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial. Perhaps that is only natural, given that your average geek has fine-tuned analytical abilities and antennae that are always up to detect snake oil. And yet nobody, not even the geekiest geek, can afford to ignore the opportunity and the power that lies in deploying social media for marketing technology, both to geeks and to the rest of the world. In "Social Media Geek-to-Geek," authors "Rick Jamison" and "Kathy Schmidt Jamison" explore the increasingly vital role that social media plays in technology marketing efforts. They lucidly share how you, in a tech marketing strategy, analysis or implementation role, can harness its energy for your company. Peppered with actionable wisdom from start to finish, this enlightening book kicks off by highlighting a truism that is often overlooked--the fact that social media has been made possible purely by geek innovation. Geeks have created this unique, powerful medium of communication just as they have created and enabled every digitally-based form of creative expression that makes social media interesting, engaging and popular.

Geeks are nothing if not smart. So they can quickly be brought to appreciate the value of anything that can assist them in creative technical problem-solving, in building a robust perspective of the big picture, or in finding a more interesting place or team or set of problems to work with. And that is exactly what social media is; a tool that no technology marketer, geek or non-geek, can afford to be without. In this connected age nobody--geeks least of all--can afford to overlook the galvanizing capabilities of social media, all made possible by geek abilities, intelligence and insight.

Entertaining and informative, the authors of "Social Media Geek-to-Geek" very rightly point out that there is no rulebook or manual or IT department for social media. But the incisive and handy volume they have put together surely comes close to filling that gap.

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گزارش تخلف

مغایرت عنوان کتاب با توضیحات و تصویر جلد
عدم رعایت حقوق نشر طبق قوانین جمهوری اسلامی ایران
محتوای مستهجن
توهین به قومیتها و محتوای نژادپرستی
توهین به اقیلیتهای مذهبی
اهانت به مقامات سیاسی و مذهبی
اشاعه ی کودک آزاری
سایر موارد

بستن

فرمت کتاب

ebook

زبان

english

تاریخ انتشار

2011

نویسنده

Brian Solis

نویسنده

Brian Solis

ناشر

Synopsys Press

ناشر

Synopsys Press

شابک

9781617300073

20,000 تومان

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خرید کتاب Social Media Geek To Geek

Social Media Geek To Geek

گزارش تخلف

فرمت کتاب

ebook

زبان

english

تاریخ انتشار

2011

نویسنده

نویسنده

ناشر

ناشر

شابک

دیدگاه کاربران