Lead from the Future

Gold Medal Winner for Best Leadership Book in the 2021 Axiom Business Book Awards

Named one of the "Top Ten Technology Books Of 2020" — Forbes

Named one of the "10 Best New Business Books of 2020" by Inc. magazine

"Johnson and Suskewicz have raised a battle cry for the kind of leadership we need in these uncertain times." — Sandi Peterson, Member, Board of Directors, Microsoft

We all know a visionary leader when we see one. They're bold and prophetic and at the same time pragmatic. They don't just promote change—they drive it, while inspiring and mobilizing others to do the same. Visionaries like Steve Jobs and Jeff Bezos possess a host of innate qualities that make them extraordinary, but what truly sets them apart is their ability to turn vision into action.

In Lead from the Future, Innosight's Mark W. Johnson and Josh Suskewicz introduce a new way of thinking and managing, called "future-back," that enables any manager to become a practical visionary. Addressing the many barriers to change that exist in established organizations, they present a systematic approach to overcoming them that includes: