Power Your Profits

April 1, 2020

While this book may look like any other finance-for-small-business guide, the advice within covers much more than the balance sheet. Carder, an entrepreneur-turned-business coach, quickly gets down into the nitty-gritty of mission plans and hiring procedures before turning her attention to finances. The book starts with a focus on assessing personalities and products before even discussing profitability. From there, it's filled with case studies of small businesses that learned from their mistakes to grow beyond expectations. The eight chapters take readers through evaluating an idea; understanding not only leadership but also employee relations, operations, finance, and marketing; and exploring a mix of practical guidance and inspirational stories that will appeal to nonprofessionals looking to grow their passion into a sustainable business. The book also includes exercises on SWOT analysis, standard operating procedures, and developing sales funnels. Similar to Mike Michalowicz's Profit First, this is geared toward small business owners, but also focuses on more than finances. VERDICT A practical book, written in a simple and straightforward style, while providing a thorough overview of how to start and run a small business.--John Rodzvilla, Emerson Coll., Boston

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