Escaping SEO and Amazon

This 200+ page book serves as a guide for small businesses struggling to find relevance online. It highlights the current threats and challenges online, offers a structured approach to navigating the online noise and succeeding online, and offers a vision for small businesses and their communities to seamlessly come together online into local alternatives to Google and Amazon, and harness the power of communities to counter the threat.

Escaping SEO and Amazon is the 1st in the series: The Online Transformation. Small businesses are the primary audience for this book. Webmasters and community advocates (e.g. chambers of commerce, downtown market associations, economic development committees), are the secondary audience, as this book describes the role of each in The Online Transformation. It also lays the foundation for startups and entrepreneurs to lead The Online Transformation in their respective state. For everybody else, including consumers - the online shoppers - the book introduces a whole new world of online shopping conveniences.

Online technology has revolutionized commerce, from megabrands to local stores. But if independent businesses want to counter the growing challenges and threats, they need to innovate, adapt, and collaborate online. Escaping SEO and Amazon challenges the status quo and offers a fresh breath of hope for small businesses and their communities, through the introduction of a transformative platform and a prescription for success.

Jatin Patro, business owner and pioneer of the next generation website, e-commerce, and community platform SharedMall highlights challenges small businesses face, builds the case for an online transformation, prescribes a reference infrastructure, and offers practical solutions for independent proprietors to thrive online today and in the future. In Escaping SEO and Amazon, he shows you how to readily overcome your technology, time, and cost constraints and contend in the digital economy with minimal money and technical expertise. Jatin presents actionable solutions that you can implement independently, using his SharedFACT model, and collectively, through collaborative communities.

With creativity and cooperation, small businesses can level the online playing field, compete more effectively, and take back control in the digital sphere.