Rule #1

Few investing audios spell out how to pick winning stocks as thoroughly as this one. With an engaging narrative flow, the lesson analyzes every possible way to look at publicly traded companies--how they are valued, the viability of their products or services, their competitive strength or vulnerability in various markets, their brand value, and so forth. Phil Town has a decidedly fundamentalist approach and an amazing gift when it comes to engaging an investor's personal interests when thinking about investing. His supporting arguments will sound bulletproof to both fundamentalists and traders alike. Helped immensely by Marc Cashman's vocal energy, these strategies make intuitive sense in spite of their complexity and detail. T.W. (c) AudioFile 2006, Portland, Maine


With bulletproof arguments and statistics to back up his advice, Phil Town says you can make money choosing individual stocks that you research, understand, and love instead of letting a money manager squander your money in an under-performing fund. Though his narration is flat, there is excitement in the author's personal story and in this well-crafted lesson. With motivating clarity Town explains how to analyze every conceivable aspect of a publicly traded company--product viability, brand strength, competitive advantages and weaknesses, management, financial soundness, etc. Though his approach is decidedly fundamentalist, Town says it also will help traders--if they do their homework. An energizing lesson to wake up your inner stock-picking genius. T.W. (c) AudioFile 2006, Portland, Maine