The Catalyst

افزودن به بوکمارک اشتراک گذاری 0 دیدگاه کاربران 4 (1)

How to Change Anyone's Mind

مشارکت: عنوان و توضیح کوتاه هر کتاب را ترجمه کنید این ترجمه بعد از تایید با نام شما در سایت نمایش داده خواهد شد.

ترجمه این کتاب مشاهده همه کتاب های ترجمه نشده

The Catalyst

How to Change Anyone's Mind

"Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher." —Jim Collins, author Good to Great, coauthor Built to Last

From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone's mind.
Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?

This book takes a different approach. Successful change agents know it's not about pushing harder, or providing more information, it's about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, "How could I change someone's mind?" they ask a different question: "Why haven't they changed already? What's stopping them?"

The Catalyst identifies the key barriers to change and how to mitigate them. You'll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs.

This book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you're trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst.

لغو

گزارش تخلف

مغایرت عنوان کتاب با توضیحات و تصویر جلد
عدم رعایت حقوق نشر طبق قوانین جمهوری اسلامی ایران
محتوای مستهجن
توهین به قومیتها و محتوای نژادپرستی
توهین به اقیلیتهای مذهبی
اهانت به مقامات سیاسی و مذهبی
اشاعه ی کودک آزاری
سایر موارد

بستن

فرمت کتاب

audiobook

تاریخ انتشار

2020

نویسنده

Keith Nobbs

ناشر

Simon & Schuster Audio

شابک

9781508299554

20,000 تومان

خرید کتاب مطالعه نمونه درخواست ترجمه کتاب

خرید کتاب The Catalyst

The Catalyst

گزارش تخلف

فرمت کتاب

audiobook

تاریخ انتشار

2020

نویسنده

ناشر

شابک

کتاب های مرتبط

Successful Acquisitions

Business Through the Eyes of Faith

White Papers For Dummies

The Unfair Trade

Rwanda, Inc.

The Issuer's Guide to PIPEs

The Photographer's Survival Guide

The Big Book of HR

Raising the Bar

«Никогда не ешьте в одиночку» и другие правила нетворкинга

The Accidental Taxonomist

Love It, Don't Leave It

Driving the Career Highway

Deadline. Роман об управлении проектами

How to Land a Top-Paying Sales Representatives, Wholesale and Manufacturing Job: Your Complete Guide to Opportunities, Resumes and Cover Letters, Interviews, Salaries, Promotions, What to Expect From Recruiters and More

Résumé Magic

I'm an English Major--Now What?

How to Land a Top-Paying Wireless internet installer Job: Your Complete Guide to Opportunities, Resumes and Cover Letters, Interviews, Salaries, Promotions, What to Expect From Recruiters and More

How to Land a Top-Paying Construction electricians Job: Your Complete Guide to Opportunities, Resumes and Cover Letters, Interviews, Salaries, Promotions, What to Expect From Recruiters and More

Six Figure Salary Negotiation

The Accidental Library Manager

دیدگاه کاربران