Fanocracy

November 15, 2019
The father-daughter authors share their formula for making a business' customers its greatest cheerleaders. The relationship they propose is reciprocal: when a business loves its customers and shows them respect, it promotes loyalty, creating a fandom, which inspires connections with fellow fans. Mr. Scott, an entrepreneur and business strategist, shares stories of making instant connections through his passions for surfing and live music. Ms. Scott, a medical student, takes the reader into the cutting-edge use of narrative medicine to foster trust. She also makes connections through her passion for fan fiction and cosplay. In each case, the spark of shared interests ignites loyal, long-term associations between the authors and the people they encounter. The book uses numerous examples to illustrate a nine-step plan for building a fanocracy that hinges on this principle of human connection. The authors suggest that the benefits of pursuing meaningful face-to-face interactions in the digital age extend beyond personal life into the business world. The intergenerational perspectives presented here demonstrate a unique approach to business development. Its fresh ideas on marketing will be useful for public-library business collections.(Reprinted with permission of Booklist, copyright 2019, American Library Association.)