Seize The Yay

One of the hardest workers you're likely to meet. As a big-hearted and generous entrepreneur, we'd be wise to take her advice.' - Emma Isaacs, Business Chicks

'Like a best friend in your pocket... the essential go-to for every human in this modern, fast-paced world.' - Lisa Messenger, Founder & Editor-in-Chief, Collective Hub

Kick goals in your business or career and find happiness and fulfilment in the process - Seize The Yay shows you how to do both.

There are so many wellness and business titles on the market focusing on success and productivity, but not many which encourage you to break that autopilot circuit of 'busy' and flip the conversation back towards what makes you yay.

Entrepreneur and Co-Founder of Matcha Maiden green tea, Sarah started her first business after suffering from a case of complete adrenal exhaustion. As a young lawyer looking for a caffeine-free fix to supplement her serious coffee habit, she ordered ten kilos of tea from Japan by accident. Starting up a side hustle to shift the nine kilos of matcha she didn't need, Matcha Maiden was born. With no background in the area, business experience or investment behind them, Sarah and her partner Nic built Matcha Maiden from scratch, followed by internationally acclaimed plant-based cafe Matcha Mylkbar and, later, the chart-topping Seize the Yay podcast. Here, Sarah shows how it can be done without losing your joy or sense of appreciation for the journey.