Twitter Power 3.0

Twitter Power 3.0 is the newly updated guide that showssmart businesses and entrepreneurs how to use Twitter to theiradvantage. This book is the best business leader's guide toTwitter, with the most up to date information on trends in socialmedia, branding, and competitive research. Readers will learn thatviral content doesn't happen by accident, why videos and photos arecrucial to engagement, and how to measure the success of a Twitterstrategy using specific and accurate metrics. This new editioncontains brand new case studies, user profiles, features, andimages, helping readers create a stronger overall Twitter strategywhether they're already engaged or just wondering if Twitter'simportant for their business future. Tip: it most definitely isimportant!

Twitter has grown up. It's now a public company, worth over $30billion, and it means business. Twitter has changed over time, butremains a crucial tool for business branding and a key place toengage with customers and build long-term client relationships.This book demonstrates how Twitter can play an important role inbusiness growth, 140 characters at a time.

Firms need to understand how Twitter is a vital element in anysocial media marketing, and craft strategies specific to each.Twitter Power 3.0 is the complete guide to Twitter forbusiness, with the latest information, proven techniques, andexpert advice.

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