The Science of Influence

Get customers, clients, and co-workers to say "yes!" in 8 minutes or less

This revised second edition by a leading expert of influence continues to teach a proven system of persuasion. Synthesizing the latest research in the field of influence with real-world tested experiences, it presents simple secrets that help readers turn a "no" into a "yes." Every secret in this book has been rigorously tested, validated, and found reliable.

• Learn dozens of all-new techniques and strategies for influencing others including how to reduce resistance to rubble
• Make people feel instantly comfortable in your presence
• Decode body language, build credibility, and be persistent without being a pain
• Expert author Kevin Hogan turns the enigmatic art of influence and persuasion into a science anyone can master