Word Power for Business

The author of the best-selling, 30 Days to a More Powerful Vocabulary, Dan Strutzel now puts his focus on communicating successfully in the business world!

Business is just like any sector or topic with its own language, customs, codes, and terminologies. Different aspects of business can have their own distinctive terminology, which can also overlap, For instance, words and phrases from the realm of sales can also apply to management or finance under a variety of circumstances. In Word Power for Business, Dan presents five hundred words and short expressions from a variety of different business categories.

Each session of the program introduces approximately twenty-five words. First you will listen in on an informal conversation between a male and female hearing the vocabulary in context. Next Dan discusses each word or phrase and its definition. Finally, he reinforces the word and its meaning with another example in a sentence. There are four sessions on banking and finance, four on marketing, and four on negotiation. Other sessions focus on sales, entrepreneurship, human resources, e-business, and leadership. The program's intention is to be entertaining, informative, and inspiring.

As the world changes, language changes with it—and both are changing very fast.