Conquering the Seven Summits of Sales
From Everest to Every Business, Achieving Peak Performance
کتاب های مرتبط
- اطلاعات
- نقد و بررسی
- دیدگاه کاربران
نقد و بررسی
July 28, 2014
Sales professionals Ershler (Together on Top of the World) and Waechter are members of an elite group of mountain climbers who have “conquered the Seven Summits, the highest peaks on each of the seven continents.” Here, they use examples from their sales careers, and climbing experiences, to illustrate this guide for sales professionals. Unfortunately, much of their advice, as the title suggests, is delivered via climbing metaphors, similes, and acronyms that become tiresome. Readers are instructed to “Commit to the Summit,” employ a “base-camp planning process,” and “build your Sherpa team,” among other recommendations. Though this juxtaposition isn’t the smoothest, the brief snapshots of the authors’ climbing challenges are captivating. But overall, this is a fairly standard guide to sales, with few surprising insights and just two pages on handling objections, that is mostly distinguished by its alpine twist. Agent: Jim Levine, Levine Greenberg Rostan Literary Agency.
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