Tim Westergren and Pandora

The brainchild of founder Tim Westergren, Pandora Internet Radio is a Web-based service that provides a unique, personalized music stream to each listener. Utilizing a wealth of information supplied to a database by trained music analysts, Pandora responds to listeners' musical tastes, playing songs that share characteristics with their favorite songs or artists. This title tells the fascinating story of how Westergren's innovative company developed out of his personal interests and experiences. Enhanced with sidebars, fact sheets, and a timeline, it details Westergren's journey in bringing Pandora from concept to reality in the digital marketplace.