I Inc.

I Inc.: Career Planning and Personal Entrepreneurship teaches students how to market themselves effectively in today's competitive professional environment. Students begin to truly understand their personal interests, develop a plan that enables them to market those interests, and then launch their careers.

Students learn the critical distinction between searching for a job and developing a successful career strategy. They acquire the skills required to become entrepreneurs of their professional lives regardless of where or in what field they may choose to work.

While initially developed for students in business programs who are thinking about how to move forward with career choice and planning, I Inc. is a valuable tool for anyone who wants to best pursue their career ambitions. All the material in the text has been successfully class-tested and revisited to enhance the content and resources available to students.