Psychology for a Better World

Can you save the planet and have some fun along the way? Aimed at the teacher who updates students on the latest climate change negotiations, the conservationist who works to protect endangered species, the office manager who buys fair-trade coffee or the city councillor who lobbies for cycle lanes, this book is a guide for everyone who is trying to create a more sustainable planet.
Psychology for a Better World explains how we can get others to join us. Based on the latest psychological research, Niki Harré shows which strategies work (drawing on positive emotions, role modelling and social identity), which don't, and why. The book ends with a self-help guide for sustainability advocates that outlines how we can work for change at the personal, group and civic level.