Business Without Borders: A Strategic Guide to Global Marketing

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A Strategic Guide to Global Marketing

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A Strategic Guide to Global Marketing

The second half of the 20th Century witnessed an outburst of theories and manifestoes that explored the possibilities of architecture: it's language, evolution and social relevance. The many 'crises in architecture' and emerging urban and ecological problems questioned the current orthodoxy: Modernism was criticised, questioned and overthrown, only to be extended, subverted and revivified. The result was a cascade of new theories, justifications and recipes for building. This anthology, first edited in 1997, brought together a coherent collection of texts that tracked these important shifts from all the major architectural thinkers and practitioners.

In this new edition of the book, over twenty additional extracts are published that present an entirely new axis for architectural thinking. Whereas much of the 20th-Century thought was dominated by the 'perceived crisis' in Modernity, 'the new paradigm' or 'complexity paradigm' has been excited by the possibilities of Emergence in the Science of Complexity and Chaos theory. The reach of complexity is expressed through the primacy of Benoit Mandelbrot's theories on geometry, with an extract from his manifesto on fractals; and furthered through an outline of Emergence by Steven Johnson. It is also handled through texts that focus on the diagram and are demonstrated in its more applied form through passages dealing with the global city and culture.

Essential for the student and practitioner alike, Theories and Manifestoes since its first edition has established itself as the touchstone book for architectural thought. It features seminal texts by Reyner Banham, Peter Eisenman, Frank Gehry, Rem Koolhaas, Colin Rowe and Robert Venturi. This is now ejected with greater currency with extracts from: Cecil Balmond, Foreign Office Architects, Daniel Libeskind, MVRDV, Lars Spuybroek, UN Studio and West 8.

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مغایرت عنوان کتاب با توضیحات و تصویر جلد
عدم رعایت حقوق نشر طبق قوانین جمهوری اسلامی ایران
محتوای مستهجن
توهین به قومیتها و محتوای نژادپرستی
توهین به اقیلیتهای مذهبی
اهانت به مقامات سیاسی و مذهبی
اشاعه ی کودک آزاری
سایر موارد

بستن

فرمت کتاب

ebook

تاریخ انتشار

2012

نویسنده

Karl Kropf

ناشر

Wiley

شابک

0471228079

20,000 تومان

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خرید کتاب Business Without Borders: A Strategic Guide to Global Marketing

Business Without Borders: A Strategic Guide to Global Marketing

گزارش تخلف

فرمت کتاب

ebook

تاریخ انتشار

2012

نویسنده

ناشر

شابک

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