War in the Boardroom

War in the Boardroom
افزودن به بوکمارک اشتراک گذاری 0 دیدگاه کاربران 5 (1)

Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It

مشارکت: عنوان و توضیح کوتاه هر کتاب را ترجمه کنید این ترجمه بعد از تایید با نام شما در سایت نمایش داده خواهد شد.
iran گزارش تخلف

فرمت کتاب

ebook

تاریخ انتشار

2009

نویسنده

Laura Ries

شابک

9780061973130

کتاب های مرتبط

  • اطلاعات
  • نقد و بررسی
  • دیدگاه کاربران
برای مطالعه توضیحات وارد حساب کاربری خود شوید

نقد و بررسی

Publisher's Weekly

January 12, 2009
Father and daughter marketing experts and bestselling authors of The Fall of Advertising
, the Rieses explore the gulf between management and marketing and show why this gulf is bad for business, customers and the economy. They demonstrate how the two groups think differently: management deals in reality (left brain), while marketing deals in perception (right brain). This dichotomy extends to every facet of operation, including product versus brand, better versus different products and communicating versus positioning. The authors use a multitude of company examples from Booz Allen Hamilton, McDonald's, Pepsi and MasterCard to elucidate their points, showing how the two groups approach vital issues such as growth, competition and branding, underscoring the need for both marketing and management to understand the other side's perspective and priorities. The Rieses are persuasive in their argument, examining tried-and-true brands as well as those that have faded. Entertaining and enlightening, this book has much for executives and managers at all levels to ponder.




دیدگاه کاربران

دیدگاه خود را بنویسید
|