Shiny Objects Marketing

"Shiny Objects Marketing has given us a dramatic new insight into what our customers want and how to make our service a shiny object."
--Michael Purcell, Senior Vice President, Product Development, Global Cash Card

"Shiny Objects Marketing is a very simple and easy-to-understand approach to attracting customers."
--Catherine Monson, President, PIP Printing

"Based on a very simple characteristic that most creatures on this planet have in common-attraction to shiny objects-LaBonte lays out a commonsense approach that can turn any product or service into a massive success. Once a person understands the power and influence of shiny objects, their marketing will never be the same."
--Marc Anthony, President, Black Dot Wireless