Burning the Ships
Transforming Your Company's Culture Through Intellectual Property Strategy
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کتاب های مرتبط
- اطلاعات
- نقد و بررسی
- دیدگاه کاربران
نقد و بررسی
July 15, 2009
Phelps (corporate vice president for intellectual property policy & strategy, Microsoft) and journalist Kline ("Rembrandts in the Attic") have written a brisk and engaging book about Microsoft's radical overhauling of its intellectual property (IP) strategy. Phelps, the principal architect of this new strategy, gives the reader an insider's perspective on his struggle to overcome Microsoft's traditional use of its intellectual property as a "weapon" against competitors and to transform the company into a key player in the new business environment of "open innovation." The book is not without more than a whiff of self-congratulation anddespite the inclusion of some unusually candid disclosures from key players within the companyit presents a perhaps overly rosy picture of the software giant. VERDICT These flaws notwithstanding, the book is worth reading for its portrait of a major corporation undergoing massive change and for its lucid explanations of IP business strategy. Recommended for serious business readers.Rachel Bridgewater, Reed Coll. Lib., Portland, OR
Copyright 2009 Library Journal, LLC Used with permission.
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