Inside the Indian Business Mind

December 1, 2010
Academic Zubko and executive Sahay join forces to offer important insight into Indian culture, which includes an understanding of the misperceptions and stereotypes associated with that country. Contending there is a lack of solid cultural information on India, the authors set out to provide American managers traveling there with tools to use as strategies for improving dealings with Indian business associates. The authors identify 11 specific cultural norms that affect the mindset and behavior of South Asian colleagues and devote a chapter to each: hospitality, role expectations, business caste or hierarchy, project process and management, leadership and teamwork, risk and action, the pursuit of wealth, the original business contract, nonconfrontational negotiation, cultural views of time and space, and women in the workplace. This book is a valuable resource for companies seeking to develop and expand their business in India; The Economist (October 2, 2010) reports Morgan Stanleys prediction that Indias growth will start to outpace Chinas within three to five years.(Reprinted with permission of Booklist, copyright 2010, American Library Association.)