Virtually Free Marketing

Web 2.0 is changing the way information is perceived about products and companies. The evolution of e-commerce, wikis, blogs, and social networking sites means that the focus has shifted from "impact" to "engagement" and "involvement." Virtually Free Marketing takes a look at how leading lights in e-commerce, such as Amazon, Google, and YouTube, have made their mark, drawing lessons that all business owners can benefit from. It takes the reader step by step through marketing their own products and services effectively and cheaply, using the level playing field of the Internet, and will be a must-have ready for all small business owners and managers.