Making Surveys Work for Your Library

June 1, 2019

Miller and Hinnant (both, Univ. of Wisconsin-Eau Claire) argue that the ubiquity and ease of online surveys have encouraged librarians to employ them too freely and easily, at the cost of actionable data and patron good will. They propose the solution is to follow a carefully planned process that includes identifying the problem, selecting the appropriate instrument, and deciding on the correct themes and questions and the right audience and delivery method. The authors offer guidance on each of these phases as well as appendixes with sample questions. While the brevity of the book will appeal to the time strapped, the lack of detail can be limiting. A single survey example, from start to finish, would have enhanced reader understanding. Further, in the section on survey analysis, one example draws conclusions unsupported by the data provided by the authors, unintentionally highlighting the dangers of inferring too much with too little information. The deliberate avoidance of math and statistical tests might make the work less intimidating but may also lead to similar data analysis errors. VERDICT Though with some flaws, this book's emphasis on planning and preparation makes it worthwhile for library staff interested in understanding patron needs.--Evan M. Anderson, Kirkendall P.L., Ankeny, IA

Copyright 2019 Library Journal, LLC Used with permission.