Doing Business in China

It's common knowledge that China has the fastest growing economy in the world. What is not common knowledge is exactly how Western companies can gain a foothold and increase their profits by doing business inside this next great superpower. Now, respected business journalist Ted Plafker has written a fully detailed, yet user-friendly handbook on how individuals and companies can succeed in this challenging and often confusing environment.

Sections include:

• Pinpointing the Top Emerging Markets
• Laws, Rules & Regulations
• Understanding Cultural Differences
• Sales & Marketing