The World According to Y

What do women - and men - really want? A sassy young academic explores the very different worlds of today's Generation Y'.

A fresh and intelligent voice Rebecca Huntley has lifted the veil on the rising generation of young Australians; she brings wit and insight to her assessment of what makes them tick.' Hugh Mackay, social commentator

Here is a much needed literary work that both exposes the foibles of and interprets the at times apparently scattered behaviour of our newest generation.' Bernard Salt, author of The Big Shift

As a member of Gen X, I figured Gen Y couldn't be that much different. Oh how wrong I was. For anyone working with, living with or marketing to Generation Y, this book is a significant piece in the puzzle of figuring them out. A must-read if you want to better understand their mindset and their motivation.'

Mia Freedman, author and Editor-In-Chief Cosmopolitan, Cleo and Dolly

Just who is Generation Y and why does it bother Generation X and the Baby Boomers so much?

In a personal, witty and thought-provoking analysis, Rebecca Huntley offers a unique insight into this troublesome' generation. She investigates their attitudes to sex, relationships and marriage; the importance of friendship; consumerism and celebrity; body image; work, politics and religion. And she asks how this generation defines happiness, and what it envisages for the future.