Meddy Teddy

April 9, 2018
Meddy Teddy is a brand of plush, posable teddy bears created by three brothers, with the goal of inspiring kids to practice yoga. In his first picture book, Meddy—who has a peaceful smile and wears a pair of white yoga pants—wakes on the first day of spring before Mama and Papa Teddy. On a walk through meadowlands, Meddy Teddy strikes the mountain pose, downward dog, butterfly, and happy baby, among other formations. Along the bottom of the page are photos of the Meddy Teddy toy in each pose. Meddy Teddy uses his awareness to help others, including Hedgehog, who is lost (“Take a deep breath and focus on what you’re trying to remember”). He is the picture of tranquility, until he’s back home and loudly exclaims to his still-slumbering parents, “Mama! Papa! Wake up! It’s spring!” It’s a refreshing reminder that he’s still just a kid. A final spread directs readers to Meddy Teddy’s social media pages. Ages 4–8.