Forget Strategy. Get Results.

Written from the point of view of someone achieving business success in today's turbulent economy, Forget Strategy. Get Results offers you a fresh way of thinking about successfully managing any sort of business, under any conditions. Controversial, thought-provoking, and entertaining, it delivers TelecityGroup founder and former CEO, Michael Tobin OBE's, unconventional approach to management and shares the lessons he's learned on his path to building one of the world's largest data center provider companies. Radical, creative, often extreme, the techniques it describes are the same ones Michael used every day at TelecityGroup, and with which he has achieved nothing short of awe-inspiring results.