The Evolution of Desire

February 28, 1994
In the pursuit of a mate, women prefer men who possess money, resources, power and high social status, while men tend to seek attractive, youthful women who will remain sexually faithful. This finding emerged from a global survey by Buss and colleagues of 10,047 persons in 37 cultures, from Australia to Zambia. Women and men are often at cross-purposes in mate selection, sexual relations and affairs. In a provocative study, Buss, a University of Michigan psychology professor, attributes these differences to ingrained psychological mechanisms which he argues are universal across cultures and rooted in each gender's adaptive responses over millennia of human evolution. One area, however, where Buss finds common ground between men and women is in their ruthless use of deception, sexual display and denigration of rivals in the pursuit of a partner.